Founded by Kimberly Yatsko, a professional fashion and portrait photographer. Over the years Kimberly has shot for 100s of clothing brands and shot ecommerce photography almost daily. With all of this experience she has really learned to understand fabrics, know silhouettes that accentuate or do a disservice to woman's body and has been able to identify the perfect price point. Kimberly brings those elements together. Comfortable fabrics with great silhouettes at an amazing price.